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”What is Google Ads, and How Does It Work?”
In today’s digital-first world, reaching the right audience at the right time is the key to business growth. That’s where Google Ads comes into play. Whether you’re a small business owner running a local shop or a large corporation with global operations, Google Ads can help you connect with potential customers who are actively searching for products or services like yours.
But what exactly is Google Ads? How does it work? And why has it become such a powerful tool in online marketing? Let’s break it down step by step.
Google’s online advertising platform where advertisers vid to display brief ads, services offering, product listings, and videos to web users.
It’s a pay-per-click (PPC) advertising system, which means businesses only pay when someone clicks on their ad. This makes it cost-effective compared to traditional advertising, where you pay upfront without knowing who’s paying attention.
short, Google Ads helps businesses:
Increase visibility online
Drive traffic to their websites
Generate leads or sales
Build brand awareness
