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In today’s digital world, businesses cannot rely only on traditional marketing. People are constantly searching online for products, services, and solutions, and appearing in front of the right audience at the right time has become essential. It is one of the most effective online advertising platforms that allows businesses to show their ads to potential customers exactly when they are searching. But how does Google Ads really work? Let’s explore this step by step.
What is Google Ads?
It allows advertisers to display ads on Google’s search engine results pages (SERPs), YouTube, Google Maps, Gmail, and other partner websites within the Google Display Network.
The platform works on a pay-per-click (PPC) model meaning you only pay when someone clicks on your ad. This makes it cost-effective because your budget is spent only when users engage with your ads.
How Does Google Ads Work?
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