"Email Marketing That Drives Growth"
What Is Email Marketing.
Email marketing is a digital marketing strategy where businesses send emails to potential and existing customers to promote products, build brand awareness, nurture leads, and foster customer loyalty. It involves creating targeted email campaigns with compelling content, clear calls-to-action, and effective segmentation to drive engagement and conversions. A well-executed email marketing strategy is a cost-effective tool with a high return on investment (ROI) that helps businesses stay connected with their audience and achieve their marketing goals.
Steps For Email Marketing.
Extraction refers to the process of collecting or pulling out email addresses and related customer data from various sources, such as websites, databases, CRM systems, or online forms. The goal is to build a targeted email list that can be used for marketing campaigns. However, there are two sides to it: ethical extraction, where businesses gather emails through sign-ups, lead magnets, or opt-ins (with user consent), and non-ethical extraction, where tools scrape emails from the internet without permission, which can harm reputation and violate privacy laws like GDPR or CAN-SPAM. In short, extraction is about obtaining email contacts, but it should always be done legally and responsibly.
Audience Targeting in email marketing means dividing your email subscribers into smaller, specific groups based on their characteristics, behaviors, or preferences, so you can send them personalized and relevant messages. Instead of sending the same email to everyone, targeting allows you can reach the right people with the right content at the right time. For example, you can target audiences by age, location, past purchases, browsing history, engagement level, or interests. This improves open rates, click-through rates, and conversions because subscribers feel the emails are more valuable and tailored to their needs.
A mail shoot in email marketing refers to the process of sending a bulk email campaign to a large group of recipients at once, usually through an email marketing platform. It involves distributing promotional content, newsletters, product updates, or announcements to a targeted audience from the company’s subscriber list. Mail shoots are often scheduled and automated to ensure timely delivery, and they are designed with engaging subject lines, visuals, and clear calls-to-action to maximize open rates and conversions. Proper planning and segmentation are essential to make a mail shoot effective and to avoid being marked as spam.
TOOLS
Mailchimp is an email marketing and automation platform that helps businesses and individuals design, send, and analyze email campaigns. It’s widely used for creating newsletters, promotional emails, and customer journeys without needing coding skills. Apart from email, Mailchimp also offers tools for audience management, landing pages, social media ads, and e-commerce integrations, making it a complete marketing platform for small to medium-sized businesses.
Brevo, formerly Sendinblue, is an all-in-one SaaS platform for relationship marketing, offering tools for email marketing, SMS and WhatsApp campaigns, chatbots, CRM, and sales automation. The software helps businesses manage customer relationships and streamline communications across multiple channels, including a universal inbox for chats and calls, and features for creating landing pages, managing contacts, and analyzing campaign performance.
Active Campaign is a powerful customer experience automation platform that combines email marketing, marketing automation, sales automation, and CRM in one solution. It helps businesses deliver personalized customer journeys by automating campaigns, tracking interactions, and managing leads effectively. Known for its advanced automation features, integrations, and segmentation capabilities, Active Campaign is widely used by businesses to improve engagement, nurture leads, and drive conversions.
